Proven leadership. Proven results.

Mayor Ginger Nelson and the Amarillo City Council are moving Amarillo forward with economic growth and improvements to City services. The council prioritized the public safety of citizens in budget decisions and kept taxes low. Under Ginger Nelson’s leadership, retail sales are up, education opportunities are growing and the City is planning for Amarillo’s continued growth and prosperity.

  • Cut waste in the city budget while maintaining one of the lowest property tax rates in Texas

  • Led the effort to secure funding for the Texas Tech Vet School

  • Improved public safety by adding 23 new police officers, 5 firefighters, and upgrading the city’s 911 system

  • Created the “Coming Home” program which provides housing and job opportunities for the homeless

GAINING MOMENTUM TOWARD A SAFER CITY

With over $4 million in increased public safety spending, we are working hard to fight crime. We will continue to support our police and fire and first responders.

First Responders. Hired 22 new police officers and 5 firefighters

Emergency Calls. Updated the hardware and software for the 911 system

Updated Equipment. Purchased new tasers and body cameras for the police department

GAINING MOMENTUM TOWARD A GROWING CITY

Supported Small Business. Hosted a State of Retail workshop free of charge.

Buy the Way. Launched an awareness campaign to help increase sales tax and keep purchases local.

New Jobs and Low Unemployment. Grew jobs by 2.8% last year. Amarillo has an unemployment rate of 2.9%.

Neighborhood Redevelopment. Opened the Warford Center in the North Heights and completed a redevelopment plan for the North Heights and the Barrio.  We must carry the momentum forward and complete a neighborhood plan for the San Jacinto neighborhood this next year.

Veterinarian School. Partnered with AEDC and local citizens to raise $90 million for construction of the first new veterinarian school in the nation in over 40 years. If approved, Amarillo’s economic and research opportunities will grow on the only campus in the nation to house pharmacy, veterinarian, and medical schools at the same location.

Affiliated Baseball. Negotiated and signed a lease with the highest rent payment in the Texas League and a construction contract that will come in under budget for the new stadium.

GAINING MOMENTUM TOWARD IMPROVING COMMUNICATION AND CUSTOMER SERVICE

Improving Communications. Increased our communications staff and have plans to expand the ways we communicate with citizens, such as a city blog.

Customer Service and Permitting. Implemented changes to emphasize customer service in our planning and permitting departments.  But we must continue to do more and rebuild trust in this area.  We must get rid of any barriers to our momentum by streamlining the processes and paperwork for these departments and make projects move faster with clear expectations

GAINING MOMENTUM THROUGH FISCAL RESPONSIBILITY

Low tax rates. Compared to 20 peer Texas cities, Amarillo has the lowest tax rate and the third lowest taxable property value.
Our debt is substantially lower than other cities across Texas.

Cost Savings and Increased Revenue. Like business, we must annually look at our budget for cost savings.  For example, we increased efficiency in golf course operations and increased net revenue by over $500,000 last year.

GAINING MOMENTUM TOWARD IMPROVED STREETS AND ROADS

In 2016, voters passed Proposition 2 to repair our streets.  These dollars have been used to improve our streets, but we need to do more to address future needs. Over the next five years, I propose that we budget more funds dedicated to street maintenance
and repair.

WE MUST CONTINUE THIS MOMENTUM TO PLAN FOR THE FUTURE AND LEAD US TO THE NEXT LEVEL AS A CITY

Help me continue the momentum.

SKILLED WORKERS

Our businesses are ready to grow, but they struggle to find people with the skills needed. We need policies and programs that keep our kids learning past high school, such as the THRIVE Scholarship Program. We need more internship programs that partner students, school districts and local businesses.

EDUCATE OUR AMARILLO YOUTH AND KEEP OUR BRIGHTEST IN AMARILLO

We need to keep more of our teens at local Panhandle colleges and recruit our own kids back to Amarillo. We need to incentivize college graduates to move back to Amarillo to work and raise a family – whether it be paying on student loans for new teachers who want to work with at-risk high school kids or giving a property tax discount to a young family looking to live in a redeveloping neighborhood.

CIVIC CENTER CITIZENS’ COMMITTEE

We need to form a citizens’ committee to consider the needs, the lost opportunities, and the costs of renovating and expanding our Civic Center.

Working Ranch Cowboy Association. Are we willing to let events like the Working Ranch Cowboy Association Rodeo move to another city because we won’t renovate and expand to meet their needs? They bring in 30,000 people for their four-day event and generate over $5 million of economic activity. Do we want to lose them or do we want to keep them and attract other events like this?

ANTIQUATED ZONING ORDINANCE

Our zoning ordinance is over 50 years old and needs to be overhauled. The new ordinance should be clear and consider the possible housing shortage in our future as we attract young professionals and families to our low-cost-of-living. We need a citizens’ committee that will help us draft zoning ordinances friendly to businesses and citizens in our growing city.

ENCOURAGE DEVELOPERS TO INVEST IN AMARILLO

We must develop policy that will encourage experienced developers to pour even more investment into our city – especially in blighted areas. Every corner of our city should be redeveloping and sharing in the economic benefits of redevelopment. We need to create housing areas that cater to young professionals and young families (today’s 20-30 year olds).

IMPROVE CUSTOMER SERVICE

We need a 311 system so that citizens can more easily report problems and send texts about issues they see around the city.